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PPQ’S Fall 2012 RTW Collection from London Fashion Week

In love love love with the bedazzled knee gems on look two!

LONDON, February 17, 2012

By Meenal Mistry

The idea of 2012 as the end of the world seemed to run out of steam last year, but let’s face it, creative minds will always love the drama of an apocalypse. Unsurprisingly,PPQ’s Amy Molyneaux and Percy Parker imagined all known existence ending in a single, smashing night out. That accounted for all the eveningwear here, which ran the gamut from head-scratchingly straightforward draped chiffon dresses to the head-scratchingly head-scratching. Those diaper-bottomed bodysuits, for instance. Our pick for the last night on earth would be the swingy Little Black Riding Hood coat, which framed the face in a spooky-mystical arrangement of chunky gold beading.

With the Veronica Lake hairdos and all kinds of peplum waists, slim midi-length hems, and dramatic collars, there was a clear retro thread. Molyneaux politely dismissed the notion, calling focus instead to the intricate draping tailored into sleeves and shoulders. While we’re on the topic of construction, it’s worth mentioning that no one comes to PPQ for fine craftsmanship, but seeing models hobble painfully down the runway in ill-fitting dresses spoiled some of today’s fun.

Ultimately, PPQ is one of those Pied Piper London labels that manufactures energy and brings the kids along. It’s tailor-made for collaborations, like their newest one with Rule Style Bikes, as well as easy-to-sell accessories like the oversize glossy cases that many of the models carried today. If you saw the bananas scene of paparazzi shooting the front row, you’d know that energy is one product the duo isn’t skimping on.